Insights
Glossary
Lots of unfamiliar words come up in meetings. For each of the 66 terms, we've written a one-line meaning, an everyday comparison, examples, a checklist and FAQs.
66 terms
Before You Start
- DomainDomain name · Website addressA domain is the web address customers type to find your website (e.g., issymo.kr).
- Domain extensions (.com · .kr · .co.kr)Domain extension · Top-level domain · TLDA domain extension is the ending at the very end of an address, such as .com, .kr or .co.kr.
- DNS · Name serversDomain Name System · Name serverDNS is the internet's address book: it connects the domain a customer types to the server where your website actually lives.
- SubdomainSubdomain · Child domainA subdomain is an address made by adding one more name in front of your main address (e.g., shop.yourbusiness.kr).
- Business email (domain email)Business email · Custom-domain emailBusiness email is an email address made with your website's domain, like hello@yourbusiness.kr.
- HostingWeb hosting · ServerHosting is a service where you rent a computer (a server) that keeps your website's files running 24 hours a day.
- SSL (https)SSL · Security certificate · Padlock iconSSL is a security layer that encrypts the information passing between your customers and your website. Once it's on, your address starts with https.
- Responsive designResponsive · Mobile-friendlyResponsive design means your website's layout adjusts itself to fit phone, tablet and computer screens.
- Admin panel (CMS)CMS · Content Management SystemAn admin panel (CMS) is a screen where you can edit your own text, photos and menus without any coding.
- Landing pageLanding Page · One-page websiteA landing page is a single page focused on one goal, where people arrive first after clicking an ad or a link.
Building · Contracts
- WireframeWireframe · Page layout blueprintA wireframe is a skeleton blueprint that shows only what goes where on the screen, with no colors or photos.
- Design draftDraft · Design mockupA design draft is a design sample we show you before the actual website is built.
- Design draft feedbackDesign feedback · Revision commentsDesign draft feedback is the input you give the designer about what to change in a draft, and how.
- Number of revisionsRevision · Revision roundThe number of revisions is the set number of times you can ask for changes after seeing the draft or the finished site.
- Fixed price · QuoteFixed price · QuoteA fixed price is a plan whose scope and price are set in advance; a quote is a price worked out case by case after hearing what you want.
- Source code · OwnershipSource code · OwnershipSource code is the code and files that make up your website; ownership is the right to hold and move them.
- Publishing (HTML/CSS markup)Web publishing · MarkupPublishing is the work of turning a design draft into web page code that actually displays in a browser.
- Staging (preview URL)Staging · Preview URLStaging is a practice address where you check the finished screens before they go live to real customers.
- DeploymentDeploy · Release · Go liveDeployment is putting a newly built website or your latest edits onto the real address so customers can see them.
- Privacy policyPrivacy policy · Cookie noticeA privacy policy is a public document explaining what personal information your website collects from customers, why, how long it's kept and how it's deleted.
Design · Features
- UX · UIUser Experience · User Interface · How it feels · How it's laid outUI is the on-screen elements customers see, like buttons, text and colors; UX is the whole experience customers have while using your website.
- Hero section · First screenHero section · Above the fold · FoldThe hero section is the large area at the very top of your website that people see as soon as they arrive, without scrolling.
- CTA (action button)Call To Action · Prompting actionA CTA is a button or line of text that leads customers to take the next step (e.g., "Book now," "Call us").
- FaviconFavicon · Site iconA favicon is your website's small icon that shows in browser tabs, search results and bookmarks.
- Open Graph (share preview)Open Graph · OG image · KakaoTalk link previewOpen Graph is a setting that decides the title, description and preview image people see when you share a link on KakaoTalk, Instagram or Facebook.
- Image optimizationImage optimization · WebP · Responsive imagesImage optimization is shrinking photo file sizes while keeping the quality, so your website loads fast.
- Web accessibilityWeb accessibility · a11yWeb accessibility means making your website easy to use for everyone, including customers with low vision or limited use of their hands.
- Booking systemBooking system · Online booking · Naver BookingA booking system lets customers pick a date and time and book without calling, and lets you manage those bookings.
- Payment gateway (PG) · Easy payPayment Gateway · PG company · Naver Pay · Kakao PayA payment gateway (PG) is a service that connects your business with card companies so customers can pay on your website by card or easy pay.
- Product detail pageProduct detail page · Detail pageA product detail page brings together one product's photos, price, options, shipping and exchange info so customers can make up their minds to buy.
Search · AI Visibility
- SEOSearch engine optimization · Search Engine OptimizationSEO is the work of fine-tuning your website so it shows up better in search on Naver and Google.
- GEOGenerative engine optimization · Generative Engine OptimizationGEO is the work of fine-tuning your website so AI tools like ChatGPT and Perplexity find your business and recommend it in their answers.
- KeywordKeyword · Search termA keyword is a word customers actually type into the search box (e.g., "Seongsu-dong brunch," "Gangnam Pilates 1:1").
- Long-tail keywordLong-tail keyword · Specific search phraseA long-tail keyword is a specific, multi-word search term: fewer people search for it, but they know exactly what they want.
- Meta title · Meta descriptionMeta title · Meta description · Page descriptionThe meta title and meta description are the blue page title you see in search results and the two or three lines of summary text under it.
- Impressions · Click-through rate (CTR)Impression · Click-Through RateImpressions are how many times your page appeared in search results, and click-through rate (CTR) is the share of those impressions that actually got clicked.
- IndexingIndexing · Getting listed in searchIndexing is when a search engine reads your website's pages and adds them to the list of pages it can show in search results.
- SitemapSitemap · sitemap.xmlA sitemap is a list file that tells search engines which pages your website has.
- robots.txtRobots Exclusion Protocol · Crawler instruction filerobots.txt is a guide file that tells the automated visitors (crawlers) of search engines and AI services which parts of your website they may read.
- Google Search ConsoleGoogle Search Console · Search ConsoleGoogle Search Console is Google's free tool that shows which search terms your website appeared for in Google Search, how many times, and how often it was clicked.
- Naver Search AdvisorNaver Search AdvisorNaver Search Advisor is Naver's free tool for registering your website with Naver Search and checking how Naver is collecting its pages.
- Structured dataStructured Data · Schema · JSON-LDStructured data is information like your business name, address, opening hours and prices, written in a set format so search engines and AI can recognize it instantly.
- FAQ structured dataFAQPage schema · FAQ schemaFAQ structured data is a format that marks up the frequently asked questions on your website so search engines and AI recognize them as question-and-answer pairs.
- BacklinkBacklink · External link · Inbound linkA backlink is a link from another website to yours.
- E-E-A-TExperience · Expertise · Authoritativeness · TrustE-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness, the four criteria Google looks at when judging content quality.
- AI answer engine (AI search)Answer engine · ChatGPT · Perplexity · Gemini · AI Overviews · Naver AI BriefingAn AI answer engine is a search service that reads many web pages and gives you a summarized answer in sentences instead of a list of links.
- AI crawlerAI Crawler · GPTBot · OAI-SearchBot · ClaudeBot · PerplexityBotAn AI crawler is an automated visitor that AI services like ChatGPT send out to read the content of websites.
- llms.txtLLMs.txt · Site guide for AIllms.txt is a text file that sums up your website's key content and main page addresses in a form that's easy for AI to read.
Local · Marketing
- Local search (local SEO)Local SEO · Near-me search · NAPLocal search (local SEO) is making your business easy to find on maps and in search results for customers who search with a neighborhood in mind, like "hair salon near me" or "Mangwon-dong craft studio."
- Naver PlaceNaver Place · Naver Smart Place · Naver Map business listingNaver Place is your business listing (address, opening hours, menu, reviews) that appears on Naver Map and in Naver Search.
- Google Business ProfileGoogle Business Profile · Formerly Google My BusinessGoogle Business Profile is Google's free service for registering and managing your business information on Google Maps and Google Search yourself.
- Kakao Map listingKakao Map · Daum Map place infoA Kakao Map listing means registering and correcting your business's place information so it shows accurately on Kakao Map and in Daum search.
- Review managementReview management · Customer reviews · Reputation managementReview management means keeping an eye on customer reviews on maps, booking platforms and your website, replying to them, and helping good reviews build up naturally.
- Blog (Naver Blog · website blog)Blog · News · ContentA blog is a place where you regularly post business news and information customers want to know, either on a platform like Naver Blog or on your own website.
- Link in bio (Instagram profile link)Link in bio · Profile link · LinktreeLink in bio is the link you put on a social media profile like Instagram, the doorway that sends customers to booking, menus or your website.
- Visitor analytics (GA4)Google Analytics 4 · AnalyticsVisitor analytics (GA4) is Google's free analytics tool that shows how many people came to your website, where they came from, which pages they viewed and where they left.
- Conversion · Conversion rateConversion · Conversion rate · A/B testingA conversion is when a visitor takes an action you want, such as booking, sending an inquiry or calling.
- UTMUTM parameters · Traffic source tagsA UTM is a tag added to the end of a link so your analytics tool can tell whether a customer clicked in from Instagram, a text message or an ad.
- Ad pixel (conversion tracking tag)Meta Pixel · Google tag · Kakao Pixel · Tracking pixelAn ad pixel is a small tracking code that tells an ad platform whether customers who came from an ad booked or bought something on your website.
After Launch
- Website maintenanceMaintenance · UpkeepWebsite maintenance is a monthly service that keeps looking after your server, security, small edits and search visibility after your website goes live.
- Page speed · Core Web VitalsPage speed · Core Web Vitals · LCP · INP · CLS · CDNPage speed is how long it takes from tapping a link until the page appears and can be used, and Core Web Vitals are the three metrics Google uses to measure it.
- 404 page404 Not Found · Page not foundA 404 page is the screen that tells customers "Page not found" when they land on an address that doesn't exist.
- Redirect (301)Redirect · 301 · 302 · Moving to a new addressA redirect is a setting that automatically sends customers from an old address to the new one, and 301 means "moved permanently."
- BackupBackup · RestoreA backup is a safety net: a separate copy of your website's content that lets you roll back to that point if something goes wrong.
- Security updateSecurity update · PatchA security update means applying a new version that closes a weakness found in the software and components your website is built from.
- Spam inquiries · CAPTCHASpam · Bot · CAPTCHA · reCAPTCHASpam inquiries are ads and scam messages that bots pour into your contact form in bulk, and a CAPTCHA is a check that tells humans and bots apart to stop them.
What matters more than terms
is what fits you
It's fine if you don't know what you need. Tell us about your business in a meeting and we'll suggest the right setup.